World Surf League - Passion Project

When I'm not working, you'll probably catch me surfing. When I am working, it’s hard for me not to peak at the surf conditions at my home break. This led me to create this passion project for myself. When watching the World Surf League coverage online one day, I said to myself, "It would be cool to create a new graphics package for these guys." So, that's what I ended up doing in my free time. I studied the masters of sports graphics packages and how they visually captured their audience. I observed how they laid out type and constructed their compositions to deliver information clearly. Next, I took note of the graphic elements used during one of the WSL surfing competition broadcasts. Then, I drew design inspiration from the OGs of surfing - the Polynesians. More specifically, I found their tattoos to be so interesting that I began sketching out frames using elements from their tribal artwork. From there I experimented in Photoshop and Cinema 4D, and created this speculative graphics package for the World Surf League. It was a great exercise for me to discover how I would approach this kind of project. All brand marks are the property of WSL and no affiliation has been made between them and myself. This is purely a personal project that I used to explore and expand upon my design skills.




Polynesian Tattoo Art and Color Inspiration

Design Frames

Graphics Package Overview



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