Visa - Superbowl 50 Skyline ProjectionsEverything is BIG when it comes to advertisements centered around the Superbowl. Not to be outdone, Visa partnered with Obscura Digital to create key content for a large-scale digital art installation that was projected onto the facade of One Market office complex, located on the Embarcadero, where Visa has its company headquarters. Working with the team at Obscura Digital, I helped to create multiple one-minute animations that were edited into a larger video that was ultimately twenty minutes in duration. The final video was projected on to the Visa buildings high above Superbowl City, in front of the San Francisco Ferry Building. The giant display was projected every night for the entire week leading up to Superbowl 50. This video is courtesy of Obscura Digital.
Production Company/Studio: Obscura Digital
Creative Director: Marc Melzer
Art Director: Tim Digulla
Animators: Paul Cantor, Tim Digulla, Tony Grisey, Eddy Katt, Ben Stokes
Producer: Ari Ali
Images courtesy of Obscura Digital